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Thanks for this post!

It is really inspiring how Toutiao started with a core of personalization ("understands you the best"), building an eng-driven company where the mission statement of company is so challenging that par for the course would require innovation at a world class level. A lot changed, how it looks, what it serves, how users interact. What stayed constant the singular purpose of understanding you the best. Building the world's most ML-first company. Unlike SV companies where they use ML for growth at later stages, Toutiao was ML-first.

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